The Wild West days of social media may be coming to an end. Amid growing concerns about misinformation, hate speech, privacy, and the impact on children, governments around the world are scrambling to regulate tech giants like Meta (Facebook, Instagram) and TikTok. This article explores the different approaches being taken,…
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Unpaid and Unaware: The Truth Behind Free Labor on Social Media Platforms
Yes, that’s right. Social media empires like Meta, YouTube or TikTok were built on free labor. Do you know the feeling of creating and sharing content without direct compensation, not to mention the fact that you have to promote your content for better visibility? And who really benefits? No, it’s…
Unlock the Power of Saves on Social Media
Saves. This feature, often overlooked, is rapidly proving itself to be an indispensable tool for gauging deep user engagement and refining content strategies on social media platforms. Let’s examine saves from closer, shall we? What does saves even mean?At its core, a save on social media is an action users take…
Understand Social Media Engagement Hierarchy
For small brands embarking on the social media journey, understanding the engagement hierarchy is not just beneficial—it’s essential. Look at it as your compass in navigating these platforms, allowing you to connect more deeply, authentically, and effectively with your audience. What is social media engagment hierarchy?Since in the first part of…