Blog Social Media Management & Online Marketing

Illustration of a metaphorical handshake between a government hand and social media apps, symbolizing cooperation and positive regulation, with icons for Twitter, Instagram, and Facebook, set against a bright digital backdrop.

Taming the Titans: How governments are regulating social media companies

The Wild West days of social media may be coming to an end. Amid growing concerns about misinformation, hate speech, privacy, and the impact on children, governments around the world are scrambling to regulate tech giants like Meta (Facebook, Instagram) and TikTok. This article explores…

A joyful illustration of an individual holding up a symbolic, oversized digital coin as a representation of receiving fair compensation for their contributions on social media. The background features a simplified, abstract representation of a social media platform, adorned with minimal icons such as hearts and thumbs-up to signify community support and engagement. The use of bright, cheerful colors throughout the image conveys an optimistic perspective on the value of individual efforts in the digital realm.

Unpaid and Unaware: The Truth Behind Free Labor on Social Media Platforms

Yes, that’s right. Social media empires like Meta, YouTube or TikTok were built on free labor. Do you know the feeling of creating and sharing content without direct compensation, not to mention the fact that you have to promote your content for better visibility? And…

Composite image showing a group engaging with social media on a large screen on the left, and a close-up of a hand saving a post on a smartphone on the right, illustrating the community and personal aspects of social media engagement.

Unlock the Power of Saves on Social Media

Saves. This feature, often overlooked, is rapidly proving itself to be an indispensable tool for gauging deep user engagement and refining content strategies on social media platforms. Let’s examine saves from closer, shall we? What does saves even mean?At its core, a save on social media…

Understand Social Media Engagement Hierarchy

For small brands embarking on the social media journey, understanding the engagement hierarchy is not just beneficial—it’s essential. Look at it as your compass in navigating these platforms, allowing you to connect more deeply, authentically, and effectively with your audience. What is social media engagment hierarchy?Since…

a colorful background with a treasure map theme. The map leads from various social media icons, symbolizing likes, comments, and shares, along a winding path towards a brightly shining star, representing the ultimate goal of deep engagement

A Guide to Social Media Engagement Hierarchy

Understanding the engagement hierarchy comes into play when trying to connect with your audience in a way that matters. Social media engagement shows us the way from a simple view to creating those wow moments that turn followers into fans and fans into customers.Let’s explore…

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Social Media Platforms: Exploring Alternatives Beyond Instagram, Twitter, and Facebook

Choosing the right social media platform for your business it’s important. I share with you why you should look beyond Instagram, Twitter and FacebookSocial media platforms have become an integral part of our lives, both personally and professionally. If you own a business, you may…

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